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role
Brand Concept, UX/UI Design & Product Development
(with Bulla Studio)
context
Mobile wellbeing and habit-building app designed for children and families, focused on creating small daily routines through calming interactions, mindful activities and playful educational experiences.
The app combines emotional wellbeing, healthy habits and gentle gamification through soft visual worlds, intuitive UX and non-competitive mechanics designed to feel safe, encouraging and accessible for young users.
impact
Developed the full concept and structure of the app, including user flows, activity systems, reward logic and visual identity.
Defined the brand positioning, tone of voice and creative direction, shaping.TinySteps as a calm, contemporary and emotionally intelligent digital product for children and parents.
Designed the UI system, onboarding experience, habit journeys, rewards and educational interactions, creating a cohesive ecosystem focused on mindfulness, routine-building and positive reinforcement.
