alifel

Brand Strategy, Creative Projects & Communication

Somewhere between a good idea and a real project there’s a moment when everything finally clicks. That’s usually where I come in.

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Most projects start a little messy: a company that exists but can’t quite explain itself, a product that works but still sounds like a PowerPoint, a good idea with no real voice yet.

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My work is to make things make sense.

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I work on brand strategy, communication and creative projects, helping ideas find the language, identity and structure that allow them to exist clearly in the world.

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Over the years I’ve worked across AI and SaaS, digital health, renewable energy, fashion, cinema, hospitality and cultural projects. As CMO of an AI startup, I built the brand and marketing strategy from early stage to acquisition.

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Different industries, same challenge: turning good ideas into something people actually understand.

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In short: I help good ideas stop looking confusing.