Hi I'm Ali.

I’ve been working in branding, marketing and creative direction since 2016, helping brands grow, evolve and become harder to ignore.

​

Over the years I’ve worked across strategy, positioning, campaigns, content, social media, startup growth and creative direction, moving between different industries, teams and ways of building things. Some projects started from scratch, others already had momentum.

​

I like getting inside a brand, understanding its logic, its tension, its potential, and shaping everything around that.

​

I’m Italian, but I’ve spent the last few years moving between cities, languages and different creative environments. Most of the time, you’ll probably find me somewhere between Italy, Spain, Portugal or Southeast Asia, depending on the project and on the mood :)