role
Brand Strategy & Identity Design
context
Prati Studio is a wellness studio offering yoga, pilates and mindfulness, focused on helping people reconnect with their body and build a more balanced daily routine.
The objective was to create a brand that feels contemporary, grounded and credible, moving away from overly spiritual or generic wellness aesthetics.
impact
Defined the brand positioning and visual direction, shaping an identity that communicates clarity, balance and a more modern approach to wellbeing.
Designed the logo as a fluid, continuous sign that abstracts the human body in motion, translating concepts of movement, control and awareness into a simple and recognizable symbol.
Developed the full visual system, including typography, color palette and art direction, building a cohesive identity designed to work consistently across physical space, digital touchpoints and future brand extensions.
