top of page
role
Brand Strategy, Communication & Marketing Lead
context
Multidisciplinary mental health and wellness center in Rome bringing together psychologists, psychiatrists, nutritionists and medical specialists, with the goal of communicating psychological care in a more open and contemporary way.
impact
Developed the communication strategy, tone of voice and digital presence, shaping how the center presents its approach to mental health.
Designed the website structure and built the editorial and social media system.
Editorial campaigns addressing therapy misconceptions and mental health stigma generated over 1M organic views, 50K+ likes, and thousands of saves and shares, contributing to strong audience growth and engagement.
bottom of page