role
Brand Strategy & Rebranding Proposal
context
Origin Lombok is a boutique resort in Kuta Lombok, Indonesia, positioned between surf culture, tropical hospitality and slow living.
The project focused on developing a speculative rebranding proposal aimed at creating a more contemporary and design-driven visual identity, moving away from generic tropical resort aesthetics and building a stronger connection with Lombok’s landscape, culture and atmosphere.
impact
Developed a complete rebranding direction including logo redesign, typography system, color palette and visual art direction.
Redesigned the identity into a cleaner and more minimal visual system inspired by Lombok’s ocean horizons, surf culture, tropical vegetation and volcanic landscapes.
Created a new palette based on real colors and textures from Lombok, combining ocean blues, tropical greens, earthy neutrals and warm natural tones to build a more authentic and globally relevant hospitality identity.
