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role
Brand Activation (via El Baúl de las Piqué)
context
Brand activation initiatives developed in Madrid for Ginial, a gin brand by Pernod Ricard, designed to promote the brand through lifestyle and social experiences.
impact
Collaborated on communication and production for experiential activations including “Take a Chef by Ginial”, a private dining format pairing chefs’ dinners with Ginial cocktails, and a series of urban tasting events across Madrid.
Supported communication materials, partner coordination and on-site production.
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