role
Chief Marketing Officer
context
Stip AI is an enterprise AI company building systems that automate and optimize customer service operations. I joined at an early stage and worked alongside the founding team as the company built its product, brand and enterprise client base, leading up to its acquisition in 2025.
impact
Defined the company’s brand positioning, narrative and messaging, translating complex AI technology into clear and credible communication for enterprise clients.
Designed and structured the marketing ecosystem, including website architecture, editorial strategy, thought leadership, product communication and PR.
Worked closely with product, leadership and commercial teams to ensure consistent messaging as the company scaled, and led the brand transition following the acquisition by Twy.
