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role
Performance Creative Strategist (via inBeat)
context
US digital health company focused on weight management and metabolic health, combining medical expertise, behavioral science and personalized treatment programs. I worked on performance creative strategy for paid social campaigns aimed at improving acquisition and scaling growth.
impact
Developed creative strategy for paid social campaigns, analyzing audience insights, user feedback and performance data to identify stronger messaging angles and growth opportunities.
Designed campaign frameworks, hooks and narrative structures to improve acquisition performance, translating complex medical propositions into clear and engaging consumer communication.
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