Marketing strategy and digital campaigns for CrossFit Prati in Rome, including social media strategy, paid campaigns and lead generation systems supporting membership growth.

role

Marketing Strategy, Digital Communication & Growth

context

CrossFit & HYROX gym in Rome focused on strength training and functional fitness, with an active local community and a strong focus on membership growth.

impact

Developed the marketing and communication strategy, managing social media, content and digital campaigns aimed at attracting new members and strengthening the brand’s local presence.

Designed and managed Meta advertising campaigns supporting membership acquisition.

Optimized the website and lead management system, integrating contact forms with the CRM to improve lead collection and follow-up.